Her debut athleisure line is centered around self-compassion.

In honor of International Womеn’s Day, Alicia Keys launched her inaugural collection for Athleta, focusing on promoting body positivity and embracing individuality. The timing of the release on March 8 underscores the collection’s ethos, which celebrates the diversity of womеn’s bodies.

This philosophy resonates deeply with Keys, who acknowledges her journey of self-acceptance. Growing up in an industry that often glorifies thinness posed challenges for the musician. However, she has come to appreciate the beauty of womеn’s bodies in all shapes and sizes.

Keys emphasizes the importance of practicing self-love, incorporating mantras and affirmations into her daily routine. She encourages treating the body with kindness, rejecting the notion of punishing it through rigorous workouts. Instead, she advocates for diverse and enjoyable forms of exercise, such as yoga, pilates, and dance.

The Athleta collection, curated by Keys herself, prioritizes comfort and freedom of movement. Each piece is crafted from soft fabrics and designed to accommodate various body types, ranging from XXS to 3X. The color palette, featuring warm and vibrant tones, aims to empower wearers to stand out and embrace their uniqueness.

Keys personally tested the collection, ensuring its functionality and versatility for everyday wear, including sleeping. She emphasizes the importance of rest and mindfulness, incorporating soothing bedtime rituals into her routine.

In collaboration with Athleta, Keys will support the Power of She Fund, which aims to empower womеn and girls, particularly in the BIPOC community, to prioritize their well-being.

Ultimately, Keys hopes to inspire womеn to embrace their greatness and recognize that there is no singular definition of beauty or success.