Pepsi’s Summer Campaign, titled ‘The Street Is Full of Surprises,’ captures the essence of the season with u𝚗еxpеctеd elements. Set in Alexandria, the commercial revolves around the concept that the street is full of surprises.

 To elevate the campaign, Pepsi partnered with renowned football players Dejan Lovren and Mo Salah.

The advertisement features Lovren and Salah discreetly enjoying unique local delicacies like koshary, hawawshy, and kebda, hiding from onlookers. The spotlight then shifts to Pepsi’s latest version, emphasizing its refreshing qualities.

The choice of Mo Salah, known for his widespread popularity, adds to the campaign’s appeal. Collaborating with Lovren further enhances the charm, as their strong and amusing friendship often trends on social media. This connection reinforces the campaign’s theme of sharing delicious food with best friends.

Pepsi’s consistent ability to launch creative campaigns positions the brand as an industry leader. By incorporating u𝚗еxpеctеd surprises, partnering with popular figures, and capturing the spirit of summer, Pepsi effectively engages its audience and strengthens its brand image.