In an endeavor to eliminate child hᴜnger dᴜring the winter in the UK, Marcus Rashford has teamed up with a British luxury company.

Images may feature clothing, a person, Marcus Rashford, a sweater, a sweatshirt, and a sleeve. Marcus Rashford of Manchester United is one of the few individuals who has had a significantly positive impact on British society during the challenging year that was 2020. 

Images may contain clothing, apparel, Marcus Rashford, a human person, a sleeve, a suit, a coat, and an overcoat. Seeking to amplify his message of optimism, the inspiring activist has now forged a partnership with the British company Burberry, being named the brand’s winter ambassador. In alignment with this recent collaboration, Burberry has unveiled a new set of humanitarian initiatives. Alongside their commitment to supporting FareShare, a charity aiming to provide approximately 200,000 meals to underprivileged British children, distributed across 11,000 charities and community groups in the UK, Burberry intends to collaborate with other charitable efforts in London and Manchester.

Images may contain a human person, Marcus Rashford, a roof, clothing, and apparel. The Eternal Optimist: Marcus Rashford Is Changing Everything. Renowned for its iconic trench coats, Burberry will partner with London Youth to provide funding for about 15 youth centers in the city, supporting young people in the most deprived areas. Burberry is endorsing Woodhouse Park Lifestyle Centre and Norbrook Youth Club in Manchester, two youth organizations Rashford himself attended as a child growing up in the city. 

Additionally, Burberry is working with the International Youth Foundation to support the Global Youth Resiliency Fund, a program in Asia aiding local business owners in addressing challenges like food security. In New York, the company is collaborating with the Wide Rainbow initiative to provide arts education to children residing in the most impoverished boroughs of the city. 

In an open letter released by Burberry, Rashford expressed, ‘One day you will have a lot of things you never dreamt of owning, but never forget that stability and consistency are two of the most valuable things you will ever experience.’ ‘All of the greatest gifts you receive in life—your friendships, your discipline, your respect, and your compassion for others—will prove to be rooted in the youth centers that you visit on Mondays, Wednesdays, and Fridays.