Al-Nassr forward and brand ambassador Sadio Mané has been invited by BSTN to participate in a stylish yet subtly designed shoe campaign for New Balance’s 2023 Grey Day celebrations. The campaign draws inspiration from the brand’s iconic gray color scheme.BSTN’s campaign featuring Sadio Mané showcases the New Balance 550 from the diverse “Moon Daze” pack, emphasizing a “no frills, no fuss” attitude. In the photos, Mané is seen wearing a gilet puffer and sweatsuit that complement the gray-blue elements of the sneakers, deviating from his football uniform to embrace a more understated fashion.While gray has been a key element of New Balance’s identity, BSTN also has a connection to the color scheme evident in its polished tones in lookbooks and shop designs. The campaign captures Mané in both full-color and grayscale photos against a simple background, showcasing BSTN’s exploration of innovative color theory.Explore the entire campaign in the gallery above and visit BSTN’s website to pᴜrcҺase the featured New Balance 550 along with other pieces from the “Moon Daze” collection.